Benedicta Badu

Brand and Content Strategist & Creative Educator
Amsterdam, NL.

About

I help companies craft impactful stories and build strong brand identities through digital content, storytelling, and branding. I also design learning experiences that inspire growth and foster creative development.

Work

Creative Creators Club
|

Freelance Brand and Content Strategist

University of Amsterdam
|

Lecturer Graphic Communication & Facilitation

Summary

I was responsible for leading and executing the organization's communication strategy across digital channels and the company stakeholders. Other projects I worked on: Implementing a new content strategy Directing the rebranding of ICAI

Creative Creators Club
|

Freelance Designer and Photo/Videographer

Summary

Specialized in Digital Photography, Videography, Graphic Design, and UI/UX Design. I've worked with a diverse range of companies and clients, including: The University of Amsterdam, Amsterdam University of Applied Sciences, Municipality of Amsterdam, The Defiant, Trouw, Soho House Amsterdam, Het Scheepvaartmuseum, De Meervaart Theater/Studio, Talpa Network, Wageningen University, Caempus/ACE, Supperclub, Heinz, Floriway, and the Openbare Bibliotheek Amsterdam.

Innovation Center for Artificial Intelligence
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Communication Manager

Summary

I was responsible for leading and executing the organization's communication strategy across digital channels and the company stakeholders. Other projects I worked on: Implementing a new content strategy Directing the rebranding of ICAI

Booth 360
|

Creative Lead (and co-founder)

Summary

My co-founder and I built an event-focused media company that offered immersive 360° video experiences for guests. Clients could hire us to capture high-energy, shareable content at events from brand activations to private celebrations. We worked with a diverse range of clients, including: OSCAM, Top Notch, Sony Nederland, Warner Music, Swazoom, Omroep Zwart, Bruut Festival, Crepe City Amsterdam, Club AIR, Paradiso, and Gemeente Veenendaal.

Argus Productions
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Graphic Designer & Video Editor

Summary

Argus Productions seconded me to productions for: Olympic Broadcasting Services (Olympic Summer Games 2021 & Olympic Winter Games 2022), Talpa Nederland, Zodiak Nederland, and Ziggo Sport.

Education

University of Amsterdam & VU Amsterdam

Msc

Entrepreneurship

University of Amsterdam

Bsc

Communication Science

Skills

Adobe Creative Cloud (Photoshop, Illustrator, Lighroom, Premiere Pro, After Effects)
Figma
Notion & Asana
Framer & Webflow
Mailerlite

Projects

Podcast host Bennie's Business

Summary

Inspiring conversations with young entrepreneurs. This project was part of my broader initiative, the Creative Creators Club

Project Assistant Academic Skills

Summary

I collaborated in a working group of lecturers and coordinators to develop new guidelines aimed at improving the academic writing skills of Communication Science students.